5 Links for Nonfiction Authors — October 2, 2014

Five links of inspiration, how-to, opportunity, or just plain fun.

Got a link you’d like to share? Send a tweet to @emccullough, or contact me here

  • “We have an absolutely false, energy-consuming, nit-picking attachment to an outdated procedure that now has much more to do with the sad psychology of academe than with the need to guarantee that the research is serious.” Do you agree?

  • “What is ghostwriting? How lucrative is it? How do I get started?”

  • “Conventional wisdom in the publishing industry suggests that a robust online presence, maintained by an author, will compensate for a non-existent marketing budget and that some uncoachable mix of wit and digital luck can propel an author from obscurity to fame. The reality is that successful online marketing, just like successful offline marketing, is driven by money. A social media presence with no cash behind it doesn’t do much for the average author when it comes to selling books, and squandering precious hours on building a platform that few people will ever see—hours that could otherwise be spent writing—is a mistake that can hurt your productivity and, therefore, your career.”

  • It’s a game. About writing.

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