For his first book, Adam Henig set an audacious goal: self-publishing a biography of the creator of one of the biggest publishing phenomenons of the 20th century. Alex Haley’s Roots: An Author’s Odyssey is the story of what Roots meant to the country — and to its author.
In this interview, you’ll learn how to:
- Focus your topic
- Keep up with self-publishing trends
- Creatively test-drive a cover design
Adam: I’ve always been fascinated with African American culture—books, film, music and politics. Five years ago, I was home all weekend, watching the Roots mini-series and when it ended, I was curious to find out what had happened to its author, Alex Haley. So, I searched his name on Google and was surprised and disappointed that there hadn’t been a biography written about him. At the time, I was an unpublished writer looking for a subject and as I began sifting through articles about Haley, I realized this was what I was looking for—an untold story of an American writer who reached the highest echelons of literary fame only to see it fade away.
HDYWT: How did you begin work on this project?
Adam: Google News is a treasure trove of information for biographers. There were hundreds of articles I was able to easily access and document. From there I turned to books, periodicals, scoured a local university library for hard-to-find articles (from such publications as Saturday Evening Post and Coronet—both of which Haley had written for) and eventually made trips to the University of Tennessee, Knoxville (Special Collections) and Harlem, New York, home to the Schomburg Center for Research in Black Culture. Initially, I was planning to write a full-length biography, but after I completed my research, I realized that this was too great an undertaking given my limited schedule. Consequently, I decided to focus on the most tumultuous portion of Haley’s life—the period following the publication of Roots.
HDYWT: How do you organize your research?
Adam: Every document I used I typed into a Microsoft Word file. Not only do I include my notes but the source’s title, author, copyright date, and publisher. Keep in mind, the sources are not in any particular order. My objective is simply to transfer the information to my computer. Once I’m done with my research, I outline the narrative (in chronological order). Then I go through all those files that include my notes and sources and begin copying and pasting them in each of the chapter headings. For example, any material I had on Haley about his years in the Coast Guard were placed in either USCG 1939-1949 or USCG 1950-1959. Or, if it had to do with the end of his life, I placed it in “Final Years.” It’s a simple process that, surprisingly, took me a while to perfect.
HDYWT: What does a typical day of research/writing/promotion look like?
Adam: I wish I had a schedule that could be entirely devoted to writing and research, but that does not exist for me (at this point). I’m not a full time writer. I have a full time job that has nothing to with publishing. Married with two little boys, any time I can allocate to writing or conducting research is limited. It is usually done at night, after the boys go to bed. I suppose the one advantage I have is that I can’t afford to get “writer’s block.” When I am working on book-related business, I’m usually doing one of the following: typing up notes from a source, working on a new blog post for my website, or catching up on the latest articles about the ever-changing publishing industry.
HDYWT: What are your favorite tools in your writer’s toolbox?
Adam: I’m not only a writer and a researcher but I am a publisher too. It’s not enough to keep abreast of my subjects that I’m writing about, but I need to know what are the latest trends in self-publishing because it is in a constant state of change (thanks to Amazon). The way I am able to stay informed is through podcasts and blog posts—for me, it’s the equivalent of Publisher’s Weekly. There are three podcasts that I listen to regularly—The Creative Penn, The Self Publishing Podcast, and the Rocking Self Publishing Podcast. And as for blogs, WiseInk, David Gaughran, and D.G. Kaye are my favorites.
Bonus question: You found a unique way to choose the cover design for Alex Haley’s Roots. Tell us about that process.
Adam: Beside the fact that the royalty split is 70/30 in favor of the author, the best part about being a self-published author is selecting your book cover. Since I’ve published my book in January, I’ve used two different covers. For the first one, I hired a professional designer who was recommended by my editor. The designer charged his standard fee for a single design. If I wanted another design, there would be an additional fee.
Following publication of Alex Haley’s Roots, I began having second thoughts on the cover. I wanted one that was more eye-catching. I began looking into other options. One day, while I was listening to The Self-Publishing Podcast, I had an epiphany. The podcast is sponsored by 99 Designs, a San Francisco-based web company that provides a marketplace for graphic designers to showcase their work based on a business’s needs. The designers compete for the job (paid for by a business or an individual), and, whichever design is selected by the person(s) paying for the service, the winning artist receives two-thirds of the fee. 99 Designs takes the other third. The best part about working with 99 Designs is that there is no obligation if you don’t like any of the designs. You’ll receive a full refund. Actually, I’m paying the same amount for scores of designs instead of just one. In fact, I received nearly 200 submissions.
Although the decision in the end was mine, I conducted a poll among my blog readers to see which design they preferred. I’m glad I did because I ended up choosing the design that received the highest rating, different than the one I had initially favored.